Exhibited in the streets of Marseille from 8 June until 8 October 2010, the 13 Cool Globes will be visible during the World Water Forum. One will be auctionned off.
The money will fund Red Cross activities in Haiti. "By caring for water and its quality, one can prevent a whole series of events such as the cholera epidemic which killed thousands", declared the President of the French Red Cross, Professor Jean-François Mattei.
In November 2011, 58 Cool Globes were exhibited and auctionned. Half the proceeds went to Red Cross. The operation "Cool Globes Marseille 2010" brings together business and arts as a way to raise citizens' awareness towards environmental protection.